MGB223 Tutorial Assignment : Week 12 Draft

Exercise 4: Short case – There's gold in the water (p.138)

KKB008 Assessment 3 : autobiographical Criteria & Instructions

Practical assignment autobiographical OR biographical.
Summative assessment

Description: You will prepare and submit a narrative, or a number of narratives, which explore personal experience and memory – your own or someone else’s. You are expected to move back and forth between the lived experiences, the thoughts on and interpretations of these events, and to shape these for an audience. You may submit this in a narrative mode of your choice within the resources available to you. In the case of non-print modes of presentation, resource implications must be discussed with your tutor. Acceptable formats for submission of work include printed document, VHS video tape, CD Rom, computer discs, photographs of art work or live performance (in negotiation with tutor). There is no expectation that you use video formats.

COMMENTARY: Your narrative must be accompanied by a 300 to 500 word commentary. This commentary must clearly state what and with whom you are intending to communicate with this narrative. You should also briefly explain why you have chosen this particular narrative mode and how you have used this mode to exploit relevant narrative and generic conventions.

CREATIVE PIECE: Length: 1500 words or equivalent (e.g. performance work up to 5 minutes)
Relates to Objectives 3, 4 & 5

DUE TIME AND DATE: 5:00 pm, Friday 2 June 2006
(Live performances will be assessed in Week 13 by arrangement with your tutor)

Criteria for Assessment 3

Marks will be awarded for

▪ Clarity and effectiveness of communication reflecting an awareness of the intended audience

You have clearly communicated your narrative/s, creatively and powerfully exploring the lived experiences, thoughts and interpretations of personal memory and reflecting a sensitive awareness of the intended audience as identified in your commentary.

▪ Application of narrative mode selected

The narrative/s were effectively shaped by the choice of narrative mode/s and by a sophisticated application of elements of these mode/s

▪ Application of narrative and generic conventions

You have innovatively employed and exploited a range of relevant narrative and generic conventions (as identified in your commentary and revealed in your narrative/s) to enhance the communication of personal experiences and memories.

Reading for Lecture 9 Networking

The nature of networking in small firms by Aodheen O’Donnell

Aodheen O’Donnell is a Lecturer in Communication and
Advertising at the School of Communication, University of Ulster,
Newtownabbey, UK.

ABSTRACT

For some time, researchers at the marketing/entrepreneurship interface have employed the concepts of networks and business”. More recently, attempts have been made to show how the process of networking contributes to small firmmarketing. The overall research study on which this paper is based aimed to show how networking contributes to marketing. This paper focuses on a specific objective of the overall research study, namely an understanding of the process of small firm networking. It reviews previous research into the concept of networking and demonstrates how the process of networking can be captured as a number of dimensions along which entrepreneurial networking may vary. The paper then explains that while previous research has allowed a conceptual framework of small firm networking to be developed, further empirical research is merited and an entirely appropriate type of research is of a qualitative nature.
The current issue and full text archive of this journal is vailable at www.emeraldinsight.com/1352-2752.htm